Beacon Talent recruits marketing talent for B2B SaaS companies: growth marketers, demand gen, product marketing, marketing ops, and VP Marketing / CMO. Every search is run by recruiters who've worked SaaS go-to-market, not a generalist agency splitting time across consumer brands and agencies, with pre-vetted finalists in an average of 3 weeks.
Get your free marketing talent map"Marketing recruiter" covers a wide range of hires, and most generalist agencies fill all of them the same way regardless of industry. We specialize in the SaaS version of each role, screening for pipeline and revenue signals a generalist recruiter typically misses.
The highest-demand hybrid hire in SaaS right now: paid acquisition, lifecycle, and experimentation in one seat. See the dedicated Growth Marketer page →
Owns a defined channel set aimed squarely at pipeline, the most quota-adjacent marketing role in a B2B org.
Positioning, messaging, launches, and sales enablement, the connective tissue between product, marketing, and sales.
Owns the martech stack and attribution infrastructure every other marketing role depends on to prove impact.
Builds the narrative and long-form assets that support every other channel, from SEO content to positioning.
Builds and leads the full marketing function: strategy, budget, hiring, and reporting marketing's contribution to revenue.
A generalist marketing recruiter might fill a consumer-brand social role on Monday and a B2B SaaS demand gen role on Friday. The screening is built for breadth: resume keywords, years of experience, a surface read on past campaign results. It usually can't tell whether a candidate's "pipeline generated" number reflects real revenue impact or a vanity metric, or whether their experience matches your motion (PLG vs. outbound) and stage.
We only recruit for SaaS go-to-market roles. Every marketing candidate we present has been screened against the same operator-level bar we apply to sales and CS hires: specific channel ownership, specific pipeline or revenue numbers, and specific tooling fluency, not a title on a resume.
"Marketing recruiting" is the term almost everyone starts with. The moment you're hiring for a SaaS company specifically, what you actually need is narrower than that term implies, and getting that distinction right up front saves a bad hire, not just a slow one.
"Grew pipeline 3x" means nothing without the base, the timeframe, and how much was them versus the market. Push for the specific before-and-after.
A candidate who is all strategy and no execution can describe campaigns in the abstract but can't walk you through the actual account, spend, and settings they ran.
A PLG-native growth marketer and an outbound-heavy demand gen marketer solve different problems. Match the candidate's real experience to your motion, not just their title.
Call the manager they actually reported to, not the references they hand you. A reference the candidate controls will almost always be positive.
| Role | Early-stage | Growth-stage | Senior / late-stage |
|---|---|---|---|
| Growth Marketer | $65K–$90K | $90K–$120K | $130K–$175K+ |
| Demand Gen Marketer | $70K–$95K | $95K–$130K | $140K–$180K+ |
| Product Marketing Manager | $85K–$110K | $110K–$145K | $150K–$195K+ |
| VP Marketing | $150K–$180K base | $170K–$210K base | $200K–$260K+ base |
See the full 2026 GTM comp benchmarks for OTE, equity, and additional stage breakdowns.
We run both models depending on the role and urgency. Contingency (pay only on placement, 15–20% of first-year base) is standard for individual-contributor roles like growth, demand gen, and content. Retained (upfront engagement fee, 20–25%) is standard for VP Marketing and CMO searches, where exclusivity and speed matter more. See the full breakdown in our contingency vs. retained guide.
Sources, screens, and helps close marketing hires: growth marketers, demand gen, content, product marketing, marketing ops, and VP Marketing / CMO. A specialist agency like Beacon screens specifically for SaaS pipeline and revenue impact, not just resume keywords.
Hire a Growth Marketer is one specific role. This page covers the full marketing recruiting practice: every marketing role a SaaS company hires for, from an individual-contributor growth or demand gen hire through VP Marketing and CMO.
We present pre-vetted finalists in an average of 3 weeks, matched to your stage, channel priorities, and team structure.
Fees are a percentage of first-year compensation, agreed upfront. Contingency runs 15–20% and is standard for individual-contributor roles; retained runs 20–25% and is standard for VP Marketing and CMO searches.
Growth marketers, demand generation marketers, content and brand marketers, product marketing managers, marketing operations, and marketing leadership including VP Marketing and CMO, all at B2B SaaS companies.
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